João Serrão is a traditional tequila produced from 100% blue agave. The hand-drawn calligraphy - that became the key visual of the brand - recalls the characteristically spiked shape of the Mexican plant.
We chose the powerful pair of black and white as the main colours of the design and blended it with some green shade of the agave plant. The limited edition bottle with a white wooden cap and a cord decoration is waiting for “¡Salud!” in its white varnished cylindrical box.
Client: Studio Project / Date: 2019 / Design: Renato Molnar / Photography & Retouching: Daniel Frolich, Renato Molnar, Borbala Kiss © All content copyright.